The HYPER project was recently presented at the STYL International Fashion Fair, held from August 22 to 24, 2025, at the Brno Exhibition Centre in the Czech Republic. Organized by BVV, Trade Fairs Brno, the biennial event serves as a key meeting point for stakeholders in the textile and leather sectors.

As part of the fair, HYPER partners from INOTEX showcased the project to numerous professionals from the fashion industry, highlighting its objectives within the Horizon Europe framework. The initiative’s focus on advancing sustainable solutions and contributing to the decarbonization of textile and leather value chains attracted significant attention.

A highlight of the event was the visit of the First Lady, who expressed strong interest in the EU-funded project and its potential to support the transition toward more environmentally responsible practices in the sector.

The participation at STYL Autumn 2025 provided an important platform for engagement and knowledge exchange, reinforcing the relevance of HYPER’s work in fostering innovation and sustainability in textile and leather industries.